We want to make entertainment affordable. While others charge extra for "deluxe edition" this, and "limited" that - we try to offer things either at or below MSRP every time because we believe that entertainment should not be a luxury. We cater to the passionate and we want to ensure that you can get the stuff that makes you happy at reasonable prices. It’s tough to wax too poetic about the business of selling stuff – but that’s just the “way of the moose”. Stuff (especially music & movies & books & toys) is a huge part of someone’s identity and we respect that, no matter what you’re into. If you’re picking up a $300 Beatles in Mono box set: you’re awesome. If you’re buying a $2.97 pre-owned Dave Matthews Band CD: you’re awesome. If you’re into Japanese harsh noise, that’s awesome. Listen to the Top 40 and want the latest from Justin “the Beeb” Bieber? That’s awesome. If you shop at Bull Moose you’re awesome. Everything is awesome.